Events continue to drive economic benefit for Bunbury

Friday, 19 July 2019

The City of Bunbury this week announced a total of $449,578 in support for events, community and arts based initiatives as part of its 2019/20 Grant Funding Program.

A total of $278,094 of cash and in-kind support has been allocated to 23 successful applicants in the ‘Event Category’ in consultation with the Bunbury Events Advisory Group (BEAG).

Popular events Groovin the Moo, CinefestOZ and the South West Multicultural Festival will return this year along with additional support for major sporting carnivals and events.

The 2019 Australian Men’s Masters Hockey Championships will see 1500 players from all over Australia come to Bunbury for two weeks of competition while the Australian Darts Legends National Championship will bring 550 competitors to Bunbury in late October.

Community events and programs received an allocation of $101,183 including the Bunbury Diwali Festival of Lights, Relay for Life and the Bunbury Garden Labyrinth, currently enhancing the Queens Gardens precinct.

A further $20,300 in cash support has been provided to arts based initiatives including the Tree Street Art Safari and a range of new events including Sprung’ in Bunbury, Mama Stitch and the Chorus Community Dance Project.

The Bunbury Fringe Festival received funding again in 2020 through the City’s ‘Seed Funding Category’, with additional funding for the development of a video or TV commercial to enhance the event’s Marketing Plan.

The City of Bunbury will again allocate funds to exclusive sporting events through the City’s agreement with Sports Marketing Australia (SMA) in 2019/20.

Announced recently through the SMA partnership, the 2019 West Cycle State Cycling Championships will bring approximately 200 competitors and officials to Bunbury in September.

In the 2018/19 financial year, the City committed close to $70,000 in support of events like Volley by the Bay and the Junior Road Cycling Championships through the SMA agreement.

The estimated return on investment (ROI) for SMA events last financial year was $5,190,319 with Volley by the Bay alone returning $1.975 million for the City’s contribution of $21,500.

As part of the Volley by the Bay event the world-class Dolphin Discovery Centre held a dinner for 355 guests and a forum for 75 people in association with Volleyball WA.

ROI figures are based on Tourism Research Australia’s calculation that on average a sports tourist will spend $278 per person, per day.

Bunbury Mayor Gary Brennan was pleased with the variety of events and programs in store for Bunbury this year.

“We thank those involved for carefully assessing all funding submissions and selecting a diverse range of events that the local community can be proud of,” Mayor Brennan said.

“It is great that as a City we can support events and programs of a varying profile that encourage the community to get involved and bring visitors and huge economic benefit to our City”.